editing · Freelancing · Pharmaceutical · Uncategorized

Prescription For Detour: My Stint As a Pharmaceutical Editor

It is fun to walk off of the beaten path, mostly because it’s been beaten to death and you’d rather suck on a piece of dry toast than taste another day on Boredwalk (pun intended). My recent dip into my Editor persona certainly qualified as a slice of cinnamon swirl toast with lots of butter… Continue reading Prescription For Detour: My Stint As a Pharmaceutical Editor

copywriting · Freelancing

5 Ways to Get It Right With Your Freelance Writer

You’ve got a marketing project! You’ve got a freelance writer! Great! Now what? When it comes to working with the one who will weave words into effective prose for your marketing efforts, how you relate to them has great impact on getting things done right… the first time. Here are five ways you can work… Continue reading 5 Ways to Get It Right With Your Freelance Writer

copywriting · marketing · social media · Social Medial · Writing Style

Why Copywriters Are Not Social Media Specialists

If you have been writing copy as long as me (22 years and still at it), you tend to know a thing or two about crafting prose that sells soup, nuts and igloos to Eskimos. With the advent of the Internet, the social media branch of marketing was born and many of us climbed out… Continue reading Why Copywriters Are Not Social Media Specialists

copywriting · Uncategorized

Copywriter’s Delight – Top Creative Headaches For Word Mavens

If you’re a copywriter, chances are you’ve had a headache. You might even have one right now, but for the purpose of this post let’s say you have experienced one. Okay, enough about the headache and now for one of the top causes – your client (or employer). Are they driving you to scour the… Continue reading Copywriter’s Delight – Top Creative Headaches For Word Mavens

copywriting · marketing · Platform · social media · Social Medial

Copywriting for Social Media – Making the Leap

Use Grammarly for proofreading because you don’t want to look like a blogging dufus who doesn’t know what she’s doing! Not long ago (why do I want to add “in a galaxy far-far away” to this?), I made the leap from copywriting typical marketing vehicles such as brochures, ads and articles, to creating social media… Continue reading Copywriting for Social Media – Making the Leap